Social media experience and interactions between customers and brands, drive the holiday gift purchases.
36% of people are more likely to buy something from a brand that has a social media presence, more than brands that do not. Another interesting point is that 52% of consumers are willing to pay more for brands they trust more.
What’s your behaviour when shoopping in these holiday season?
CNN Ecosphere is a proeject that involves everyone who wants to say something about “climate change”.
The process is simple: you can “plant” your thought on a virtual tree using Twitter with this tag #COP17. During the COP17 Conference on Climate Change" in Durban (28 November - 9 December 2011), all the tweets will be planted as trees all over the globe, to create a connection of thoughts about the climate topic.
Join the discussion now (#COP17)
Pay a blogger day (#payablogger) is a campaign aiming at get the most value out of any blogger out there. Blogger aren’t usually paid for writing interesting things, so why don’t give something back to them, if you’re pleased in reading their (mine!) articles?
Want to get involved? Start here with some suggestions for giving back to blogger.
Hurry it’s only for today November 29th 2011!
This infographic shows that brands are more likely to invest money on contents in the next 12 months. Good news to all the web content editors looking for a job.
On the same date of iOS 5 release, popular geolocation app foursquare added a new tool named “Radar”.
This two different apps have in common push notifications based on your location: Apple Reminders tells you what to do when you’re leaving or arriving in a certain place. Let’s say: “Don’t forget to buy the newspapers (when leaving home in the morning)”. As soon as you’re going out a message pop ups on your iPhone.
Foursquare Radar has the same push notification system, based on the places you’ve already visited: you receive an alert, or if a business place is running a promotion or you’re immediately prompted directly on your phone screen.
I think both apps will have a great impact in our daily life, and I found them really useful. The Apple one finally adds something more relevant to the calendar than only the simple time, while from a marketing point of view foursquare is going to make cafes, restaurants and all the business places out there more active to attract people.
The bottom line is: are we under control all day long by our Big Brother?
Yelp is a website and an app that helps you discover places around the city through the reviews posted by their users…it merges Tripadvisor reviews and Foursquare check-ins.
I discovered it more than 2 years ago, but unfortunately it wasn’t available in Italy yet. I started use it in USA on holiday in August 2010, and it was the final replacement for my travel guide: if you’re lost in a new city, but you want to eat something good, Yelp helps you out, with lots of users reviews, tips and suggestions. I did find delicious places to eat or just have a good coffee.
I was really looking forward for Yelp opening in Italy to fill the website with reviews of my favorite places in town. The gates finally opened on September 22nd 2011 (remember it at the end of this post).
I started immediately to check if cafes and restaurants around my office where listed, and day by day I checked-in and I did a couple of reviews. Since I don’t work in the center of the city, I was surprised to find almost every little place already on the map and with at least one review.
My first impression was like: “wow! there are more italian reviews here after only 1 week, than you can find on Foursquare” (launched worldwide in March 2009).
Yesterday, searching for a pizza restaurant, I discovered the Yelp trick: reviews were made in italian, in July 2011, by (fake) users. Yes, fake users. As shown in the pictures down here there are different users writing about the same place, and all of them already posted the same amount of reviews (270). I thought was only a coincidence, so I checked 3 different places: they all have 270 reviews, just after 2 months on Yelp and no active check-in nor badges (rewards given by the website).
Very productive users indeed!
Maybe I’m too suspicious, but it looks a little bit strange, isn’t it?