Content Marketing vs. Traditional Advertising [Infographic]
This infographic shows that brands are more likely to invest money on contents in the next 12 months. Good news to all the web content editors looking for a job.
Internet Trends 2011 by Mary Meeker
Locate me and tell me what to do
On the same date of iOS 5 release, popular geolocation app foursquare added a new tool named “Radar”.
This two different apps have in common push notifications based on your location: Apple Reminders tells you what to do when you’re leaving or arriving in a certain place. Let’s say: “Don’t forget to buy the newspapers (when leaving home in the morning)”. As soon as you’re going out a message pop ups on your iPhone.
Foursquare Radar has the same push notification system, based on the places you’ve already visited: you receive an alert, or if a business place is running a promotion or you’re immediately prompted directly on your phone screen.
I think both apps will have a great impact in our daily life, and I found them really useful. The Apple one finally adds something more relevant to the calendar than only the simple time, while from a marketing point of view foursquare is going to make cafes, restaurants and all the business places out there more active to attract people.
The bottom line is: are we under control all day long by our Big Brother?
DEM Aegean Airlines fail
Direct email marketing is still a good and powerful way to promote your business, unless you fail the language of the text. This picture down here shows an email I received yesterday from Aegean Airlines: it’s simple, nice, and with good promotions (maybe). There’s only one thing that they missed: correct language. I can’t speak greek.
Pulpo Paul Virale
La domanda è: ma il Pulpo Paul è viral?
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